Last update: 29/7/2024

Privacy Policy

HESTIA CLINIC, S. de R.L de C.V. (“HESTIA”) in compliance with the provisions of the Federal Law on Protection of Personal Data Held by Private Parties (LFPDPPP), its regulations (RLFPDPPP) and other applicable regulations; informs you of this Comprehensive Privacy Notice, which is made and made available to you for the benefit of your capacity as owner of personal data (“Owner”), in accordance with applicable Mexican laws.

HESTIA CLINIC, S. de R.L de C.V. with address at Acueducto Río Hondo 30 Piso 2 Lomas de Chapultepec IV Section CP 11000 Miguel Hidalgo, Mexico City; with the internet portal www.hestiafertility.com is responsible for the use, management and protection of your personal data.

I. Data that will be collected

To carry out the purposes described later in this privacy notice, we will use the following personal data:

• User identification data.

In addition to the personal data listed above, we will use the following personal data considered sensitive, that is, those that affect the most intimate sphere of its owner or whose improper use may give rise to discrimination or entails a potential risk for it. We assure you that the data that will be stated are used with special protection, for the purposes set out in this privacy notice:

• Financial data such as debit/credit card numbers.
• Medical history.
• Data about the requested studies.
• Verification of compliance with the requirements to carry out a test or sample collection and even to attend a consultation.
• ​Physical and eating habits.
• Clinical history.
• Reproductive history.
• Facts about sexual life.
• Follow-up data after diagnosis (only in studies that need guidance).

II. Information destination

The information that we previously collected from you will be used for the following purposes, which are necessary for the service you request:

• Formation of a singular profile per patient.
• Identification, access and continuity of patient care.
• Offer effective communication, such as information about the study, pathologies, possible results detected by the studies/sample collections, notify about discomfort during the test/sample collection, results with health risks, as well as resolve doubts in the process of attention.
• Administration and use of medications in case of an allergic reaction.
• Offer recommendations and aftercare.
• Validation of the results of the studies with your treating doctor.
• Creation and conservation of the patient's clinical record.
• Support in generating a diagnosis.
• Quality of the test results.

Additionally, we will use your information for the following secondary purposes, which are not necessary for the requested service, but which allow and facilitate us to provide you with better service:

• Analysis and statistics.
• Creation of profile on consumption of clinical and imaging studies.
• Guidance by diagnosis.
• Participation in research protocols.
• Measurements of the quality of test results and service.
• Marketing or advertising, including on social networks.

III. With whom do we share your information and for what purposes?

We inform you that your information is shared within the country with the following areas, institutions, companies, organizations or authorities other than us, for the following purposes:

• Treating physician: Care, monitoring and review of results.
• Related parties of HESTIA, such as subsidiaries, affiliates.
• HESTIA employees who, due to their functions, must have access to your information.
• Federal and state judicial authorities: For the defense or exercise of a right in a judicial process.
• Employer in labor matters and in the hiring process: Knowledge of the health status for the position.
• Federal institutions involved in health and medical research: Knowledge of health conditions, epidemics, data and statistics.

In addition, we notify you that HESTIA will endeavor to ensure that the third party recipient adheres to compliance with the assumptions of article 37 of the Law (transfers provided for in a law or treaty, when the information is necessary for prevention or medical diagnosis, treatment or healthcare management, for any company of the controller that operates under the same conditions of internal processes or policies, when the information is necessary by virtue of a contract, when the information is necessary to safeguard a public interest, for the procurement or administration of justice; when the information is necessary for the exercise of the defense of a right in a judicial process or for the maintenance or fulfillment of a legal relationship), in coordination with the purposes set forth in this privacy notice.

In recapitulation of the above, and without prejudice, you as the owner of your information, grant your consent for the processing of your personal and sensitive data, as well as the transfers marked in this Privacy Notice in compliance with the provisions of the provisions of the Law and its Regulations.

But if you do not want your information to be used for these purposes, request your opposition by writing in any format, where we ask you to indicate the limitations for the processing of your data, as well as the root causes of said limitations. In the request, we also ask you to include all information to contact you: full name, telephone/cell phone number and/or email; by directing your request to the email contacto-privacidad [at] hestiafertility [dot] com.

We will subsequently confirm that we will process the data specifically for the purposes you authorize us to.

IV. Limit the use or disclosure of your personal data

In order for you to limit the use and disclosure of your information, we offer you the following means in which you can register so that your information is not processed and in the event that you do not wish to obtain advertising from us:

• Registration on the HESTIA exclusion list; you just have to click on the indication: “If you want to stop receiving information, you can cancel your subscription here”; in the advertising link that we send you.
• Public Registry to Avoid Publicity; for more information, consult the Profeco website.
• Public Registry of Users; for more information, consult the Condusef website.

V. Exercise of ARCO rights and revocation of consent

The Law provides every holder with a series of benefits that guarantee the decision-making power and control they have over their information, as well as the right to protection of their personal data. Every owner may exercise their rights of Access, Rectification, Cancellation and Opposition (ARCO rights) at any time. We also notify you that there are no prerequisites for the exercise of any of them. In the same way, you can revoke your consent for the processing of your personal data, except for the exceptions established in article 10 and its sections of the Law (article 10 of the Law explicitly marks the exceptions in which a consent for the processing of personal data, such as if it is provided for in a law, if the information is found in public access sources, if the data is subject to a dissociation process, if it is required to comply with the obligations of a legal relationship, there is an emergency situation where the owner could potentially be harmed, it is necessary to receive medical care, prevention or diagnosis, medical treatments, management of health services while the owner is not in a position to grant consent or a resolution of authority is issued competent).

At any time you may express your exercise of ARCO Rights and therefore opposition to the processing of your personal data for secondary purposes; you can do so by requesting it in any format, where we ask you to indicate the limitations for the processing of your data, as well as the root causes of said limitations. In the request, we also ask you to include all information to contact you: full name, telephone/cell phone number and/or email; by directing your request to the email contacto-privacidad [at] hestiafertility [dot] com. We will subsequently confirm that we will process the data specifically for the purposes you authorize us to.

HESTIA uses mechanisms in remote or local means of electronic, optical or other communication technology, through which we collect personal data automatically and simultaneously at the time you make contact with them. Below we will define more clearly the means we use:

1. Cookies: are files sent by a site that are later stored on the user's computer or device, in which previous activities and data entered are recorded to offer a more personalized experience. Within these cookies, the pages that have been visited within the site, information that has been entered by the user through forms, among others, can be stored; in order to make your experience within the site more fluid and personalized. An example of the information used within cookies is the username and password, with which the site identifies the user and allows it to display information that is intended only for that person.

   What type of cookies do we use? Session cookies: with these files we save login information when you access our site once. These cookies are deleted once you leave the site or a short time later.

2. Web beacons: are objects embedded in the content of a site or email with the objective of verifying whether a user has accessed said content. The most common uses are to track access to an email or to use it for usage statistics.

   These are commonly small, transparent images, or labels within the code so that they do not interfere with the user experience.

3. The personal data that we collect through these technologies are:
   • Username and passwords for a session.
   • User preferred language.
   • Region in which the user is located.
   • Browser type.
   • Type of user operating system.
   • Date and time of start and end of a user session.
   • Web pages visited by a user.
   • Searches performed by a user.
4. For what purposes do we use your personal data?
   • For creating databases.
   • Create traffic to clinic through data segmentation for campaigns and/or markets.
   • Improve the patient experience by addressing their complaints.
   • Support in requesting inquiries on social networks.
   • Analysis.
   In the same way, we notify you that your information is shared with the following areas or departments of HESTIA, as well as the purposes for which it is used:
   • Operations: Know the trends in studies and patient flows.
   • Advertising and Marketing: Create study campaigns and news about the institution.
   • Systems: Create patient history and database.

VI. Changes to the privacy notice

This privacy notice may be modified, changed or updated due to new legal requirements, our own needs for the prevention, diagnosis and ophthalmic products services we offer, our privacy practices or for other reasons.

We are committed to keeping you informed about any changes that may occur to this privacy notice, through the website www.hestiafertility.com or physically at the general reception of your nearest clinic.

VII. Jurisdiction and applicable law

For the provisions of this Privacy Notice, the applicable federal laws of Mexico are applicable.